The recent APA "Stress Survey" told us what we already know:
-Roughly 75% of people accept stress as a fact of life, it can make you sick, and they are aware of strategies they can incorporate into their lives that will help them manage stress.
-An equal number experienced mental and physical symptoms in the last month as a result of stress.
-Most people attack stress with negative behaviors like smoking,drinking, or eating and sedentary reading or listening to music, although healthier, do not utilize the body's ability to burn off stress.
-The desire to "feel better" is the number one motivator for people to change, yet only 1/3 said they would "probably" change if confronted with a chronic condition as result of stress.
See http://www.apa.org/releases/stressproblem.html for summary of the study.
Basically, what we have here is the number one contributor to people's health outcome being totally understood and recognized, but people are not willing to modify behavior, which takes effort and perseverance, to reduce and manage their stress to cure or prevent these inevitable problems from occurring.
Why is this? Probably because behavior change is so hard to do and bad behaviors are so easy, available, and relatively cheap. They help you escape and "feel good" temporarily. Exercising, eating right, and practicing cognitive change and relaxation exercises takes too much time, effort, and has a delayed gratification effect. The "magic pill" does not exist and never will.
IBM just announced they will pay $150 to each of their 128,000 employees who sign up a child to take a 12 week on-line exercise/diet course. This is a "pain avoidance" strategy since they can save hundreds of millions in health insurance claims if these people change their behavior.
The future lies with the people who can make the tough transition to a regular stress management regimen. They will not only feel better, but will look better, and their bodies will last longer and function better.
When do we start? Come see us at http://www.stress-less.com/.